ON YOUR BIKE I turned round to find the middle-aged man looking me full in the eye. He had a kindly face and an instantly attractive smile which made me feel good all over. In marketing-speak,he was what my textbook would term a warm fuzzy --a highly receptive customer prospect in Category 1. I gave him the spiel. Not the Full Monty. No need for that, this fellow was sold on buying my book already. You could tell by the smile. I gave him the five-minute pitch. It’s what I call my pitter-patter. The longer one is my splatter-natter. A quick biog on me,why I wrote the book, a rapid synopsis of the contents.. now for the close (more sales-speak). And whose name do you want me to put in the front ? I ventured.. He said nothing; just came a little closer. The smile never wavered. Do you want me to dedicate this to you,or your wife? I asked boldly (the alternative close ). Still not a word. Just then, I noticed a woman approaching us rapidly, two or three shopping bags in each hand, looking rather flustered. She placed herself between me and my nice warm fuzzy. " So that’s where you are," she said to him, and then to me: "Look, I’m terribly sorry,but it’s no good trying to sell him something you know -he ’ s stone deaf."